Tag Archives: Chicago Business

Small Business Strategies in Chicago: Part II

Last week we covered the first 6 approaches to small business development recommended by members of the Forbes Chicago Business Council. Chicago’s small businesses do exceedingly well as a result of these marketing strategies. Ready for the next 6? \

7. Think about social responsibility. “Giving back” and appealing to people on a personal level garners more support than aggressive marketing techniques. ShoppingGives’ Ronny Sage explains that the company’s recent TechweekGives campaign brought more than 50 local companies together and raised more than $1 million.

8. Pull users in to marketing efforts. Encourage them to become your brand’s advocates by sharing their experiences, photos and reviews on social media, as suggested by Jonathan Treble of PrintWithMe, Inc.

9. Form ties with larger networks. Have them share you vision for you, such as FanFood’s Carson Goodale’s message: “You don’t need to be the sharpest tool in the shed to pursue a dream, rather to have the self-discipline to overcome obstacles, time and time again. ”

10. Recruit within your region. Don’t neglect local talent- keep recruiting within your community, if possible, for real investment and a stronger local network, according to Darren Guccione of Keeper Security.

11. Collaborate with universities, says Civis Analytics’ Dan Wagner. These connections will help your business locate unique, fresh talent.

12. Street teams are important, says Adam Hirsen of UPShow. Get people on the ground who encourage others to advocate for and get enthusiastic about your product.

West Chicago Business Park Expects New Business

Chicago mayor Ruben Pineda recently revealed that efforts to boost a business park in West Chicago are finally paying off.

According to Pineda, the city is teaming up with park owner DuPage Airport Authority and Choose DuPage to encourage additional growth on the 800-acre campus and “develop incentive plans for new development.”

“These efforts have led to several exciting prospects already bubbling to the surface,” Pineda said during his State of the City address.

The details of the plan have yet to be revealed, but Pineda shared several hints, including a plan to build 800,000 square feet of warehouse distribution space, as well as another 750,000 square feet of manufacturing and distribution.

“For the first time in over 10 years, I have been informed that we might be running out of available property in the DuPage Business Center,” Pineda said during the address. “That, my friends, is a great problem to have.

“We are committed to our pledge to our residents and businesses to  provide exceptional service and transparent government while focusing on doing what we can do to relieve the financial burden on our customers.”

 

Label Insight Named One of Chicago’s Best Places to Work

Crain’s Business Chicago and Best Companies Group recently revealed Chicago’s Best Places to Work, a survey and awards program which recognizes the top 100 businesses to work for in Chicago. The choices are made based on each company’s workplace policies, practices and demographics, as well as employee survey’s which assessed their attitudes towards their workplaces.

Final scores revealed Label Insight, a leading company focused on transparency and digital transformation, as one of the winners.

“We are honored to be recognized as one of the best places to work in Chicago,” said Label Insight chief executive officer Paul Schaut. “Label Insight was founded with the mission of providing greater product transparency to consumers- and that impacts everything we do from the products we create, to the companies we partner with, to how we run our business.

“Our team believes in this greater mission and collectively works toward our broader goal of helping consumers better understand what is in the products they use and consume,” he said. “I am grateful to the tremendous Label Insight team for their outstanding contributions to our company’s growth and continued success.”