Uber, the convenient app that allows customers to call a cab directly from their smart phones, has been competing with Chicago’s regular taxi companies for a while, but in what some might say is an unfair way. Currently Uber drivers are not allowed to operate to and from the city’s two major airports, O’Hare and Midway; nor can they take people to or from the McCormick Place convention center.
Chicago’s Mayor Rahm Emanuel has proposed a leveling of the playing field by giving Uber access to those three strategic locales, incensing the conventional taxi drivers who believe (and probably rightly) that such a move would bite off a huge chunk of their already diminished business.
On the whole Chicagoans would like to see Uber flourish, creating more completion which they believe will lower taxi prices and improve service, but the revelation that the mayor’s brother Ari is an investor in Uber did not help Uber’s case. Therefore an intense ad campaign has ensued to further persuade the public to get on board with Uber. The Uber ads are hitting the taxi industry where it hurts:
“You never know. Will a taxi show up in your neighborhood? Will an empty cab pass you by? That’s the reality with taxis. But now you have a choice. With just the touch of a button, Uber will show up anywhere you are,” explains the ad.
Chicago’s City Council will most likely be voting on this issue next week. The Aldermen will need to choose between what Uber says will be an additional $20 million per year into the city’s coffers from fees and surcharges; or to support traditional taxi cabs and their hold on the city’s taxi transportation industry.