Last week we covered the first 6 approaches to small business development recommended by members of the Forbes Chicago Business Council. Chicago’s small businesses do exceedingly well as a result of these marketing strategies. Ready for the next 6? \

7. Think about social responsibility. “Giving back” and appealing to people on a personal level garners more support than aggressive marketing techniques. ShoppingGives’ Ronny Sage explains that the company’s recent TechweekGives campaign brought more than 50 local companies together and raised more than $1 million.

8. Pull users in to marketing efforts. Encourage them to become your brand’s advocates by sharing their experiences, photos and reviews on social media, as suggested by Jonathan Treble of PrintWithMe, Inc.

9. Form ties with larger networks. Have them share you vision for you, such as FanFood’s Carson Goodale’s message: “You don’t need to be the sharpest tool in the shed to pursue a dream, rather to have the self-discipline to overcome obstacles, time and time again. ”

10. Recruit within your region. Don’t neglect local talent- keep recruiting within your community, if possible, for real investment and a stronger local network, according to Darren Guccione of Keeper Security.

11. Collaborate with universities, says Civis Analytics’ Dan Wagner. These connections will help your business locate unique, fresh talent.

12. Street teams are important, says Adam Hirsen of UPShow. Get people on the ground who encourage others to advocate for and get enthusiastic about your product.