Chicago’s Luxe Bloom, seller of unique preserved roses, is joining Disney as a marketing partner for their upcoming live-action re-make of “Beauty and the Beast.”

Disney reached out to Luxe Bloom through their global marketing department. Jan Coleman noted that:

“The roses will be adored by fans young and old and be a very stunning enhancement to the film’s marketing campaign.”

The film will star Emma Watson as Belle and Dan Stevens as the Beast, and is scheduled to premiere on March 17. In the iconic Disney cartoon a rose is the symbol of the Beast’s chances of finding his previous human form again through the power of love.

The partnership will make Luxe Bloom part of Disney’s social media-focused promotion of the film. They will also participate in the staging of the Hollywood premier, helping to create a magical atmosphere so vital to a Disney movie launch. The premier will feature a Rose Wall created by Luxe Bloom, which will act as the backdrop where prominent celebrities will be photographed.

The deal with Disney will also allow Luxe Bloom to sell “Beauty and the Beast” rose arrangements on their website and on Amazon. They will offer a $55 single red rose in a glass cloche all the was up to a crimson rose box of 16 roses for $399.

Luxe Bloom roses are unique in their lasting power. They are specially treated to maintain their beauty for at least two months without water or refrigeration. The roses come from Ecuador, and the company uses an “ancient all-natural method” to keep the roses looking fresh for many weeks.

Other companies have become believers in the magic of Luxe Bloom roses: Langham Hotels in Chicago and New York buy their wares; and Saks Fifth Avenue and the Red Door salons are also clients. Former Fortune 500 executive Shelley Rosen founded Luxe Bloom in 2013.